AB InBev labels beers made with renewable electricity
Anheuser-Busch InBev has debuted a renewable electricity symbol that will indicate when a Budweiser beer is brewed with 100% renewable electricity.
Anheuser-Busch InBev has debuted a renewable electricity symbol that will indicate when a Budweiser beer is brewed with 100% renewable electricity. Budweiser is committed to brewing all its beers around the world with 100% renewable electricity by 2025, in line with parent company AB InBev’s commitment to source all purchased electricity from renewable sources.
The symbol will appear on the label of every Budweiser brewed in the United States beginning in the spring of 2018—the first country where the beer will be brewed using 100% renewable electricity. The U.S. electricity is sourced from the Thunder Ranch Wind Farm in Oklahoma, which is powered by Enel Green Power. The label will then roll out to additional markets as they reach 100% renewable electricity in their Budweiser brewing operations.
Budweiser is encouraging other brands to use the symbol on any product that is made using 100% renewable electricity. The company is working alongside several nongovernmental organizations (NGOs) and with Accenture to develop a process and guidelines to encourage other brands to adopt the symbol.
“We know that climate change is an important issue for consumers, but they aren’t sure how their everyday actions can make a difference,” said Brian Perkins, global vice president at Budweiser. “The renewable electricity symbol can show consumers that their purchasing choices can have a positive impact.”