70% of U.S. consumers will be grocery shopping online by 2024
The Food Marketing Institute (FMI) and Nielsen have released the second-year findings of their “Digitally Engaged Food Shopper” study. Building on the joint research findings issued in 2017, this second set of insights examines what food and beverage manufacturers and brick-and-mortar retailers need to do to ready themselves for the rising digital grocery landscape, identifying six digital imperatives for omnichannel success.
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