DSM becomes largest shareholder in personalized nutrition company Mixfit

Royal DSM, a global science-based company active in health, nutrition, and sustainable living, has acquired an equity stake in personalized nutrition company Mixfit Inc. and is now Mixfit’s largest shareholder with approximately 50% of shares.

Mixfit is a privately held personalized nutrition solution start-up company based in Boston. This investment builds on the previously announced partnership between DSM and Mixfit and combines DSM’s expertise in essential micronutrients with the technological edge of Mixfit to analyze health data in real-time and address nutritional gaps in an effective way. Personalized nutrition is one of DSM’s key pillars for future growth and differentiation. The investment will allow DSM to become a leader in utilizing advanced technologies to advise consumers on their personal health status and deliver personalized solutions at home.

This spring Mixfit launched the prototype of its Intelligent Nutrition Assistant (Mina), which analyzes a person’s unique makeup, alongside their diet, lifestyle, and health goals, to create and dispense delicious beverages containing a customized mix of DSM’s Quali Blends with vitamins and minerals throughout the day.

“As consumers across the world become more engaged in their health and wellbeing, there is a growing need for a more personalized approach to nutrition,” said Jeremy Xu, president of DSM Human Health & Nutrition. “This acquisition connects the complementary and unique expertise of both DSM and Mixfit to support consumers in achieving their nutrition goals and to support our mission to help keep the world’s growing population healthy. It is an important milestone in the execution of our personalized nutrition strategy to build a platform and extend it to the consumer.”

Press release