Coca-Cola Canada has announced an $85 million (CAD) investment to build a new production facility in Peterborough, Ontario. The facility will provide new production capabilities starting with fairlife Ultrafiltered Milk, a lactose free milk containing nine essential nutrients, with 50% more protein and 50% less sugar than traditional milk. Working closely with Dairy Farmers of Ontario, Canada will be the first international market for fairlife products.
“We couldn’t be more excited to continue the fairlife journey with our forthcoming expansion into Canada,” said Tim Doelman, chief operating officer of fairlife. “The decision to launch fairlife in Canada was an easy one to make, given the high farming and dairy standards already in place. All of our products start with high quality, great tasting fresh milk, which is what Canadian dairy farms are dedicated to as well.”
The new facility, which will create 35 jobs, is scheduled to begin operations in the first quarter of 2020. It will produce fairlife Ultrafiltered Milk in Fat Free, 2% White, 2% Chocolate, and Whole (3.25%) White in 1.5 L PET bottles; and 2% White and 2% Chocolate in 240 mL PET bottles.
In other news, Coca-Cola has announced it will increase its investments in Argentina over the next three years. According to Reuters, Coca-Cola said it would invest $1.2 billion in Argentina from 2019 to 2021, up from $1 billion from 2016 to 2018, noting the “responsibility of the corporate sector in this transcendental moment for the country.”
Coca-Cola was one of the first companies to pledge a major investment in Argentina after President Mauricio Macri took office in late 2015 promising business-friendly reforms after more than a decade of leftist populism.