Fresh Del Monte Produce invests in plant-based meal kit company
Fresh Del Monte Produce has acquired an equity investment in Purple Carrot, a plant-based meal kit provider in the United States.
Fresh Del Monte Produce has acquired an equity investment in Purple Carrot, a plant-based meal kit provider in the United States. Launched in 2014, Purple Carrot delivers fresh, preportioned ingredients nationwide with step-by-step guidance to cook healthy, plant-based meals at home.
“This investment builds on our commitment to seize growth opportunities that will further diversify our business, leverage our distribution network and infrastructure, and get healthful, fresh fruit and vegetable offerings in as many channels as possible,” said Mohammad Abu-Ghazaleh, chairman and CEO of Fresh Del Monte. “Purple Carrot has tremendous growth momentum in the fast-growing plant-based food segment with a well-known brand and an authentic connection with its customers. We believe there will be significant opportunities for our teams to create increased value through product mix and channel expansion.”