Impossible Foods to sell its plant-based burgers at supermarkets in 2019
Following successful launches at various restaurants in the United States, Impossible Foods recently announced that it plans to sell its plant-based burgers at grocery stores in 2019.
Following successful launches at various restaurants in the United States, Impossible Foods recently announced that it plans to sell its plant-based burgers at grocery stores in 2019. “By far the No. 1 message from fans on social media is, ‘When will I be able to buy and cook the Impossible Burger at home?’” said Impossible Foods’ CEO Patrick Brown. “We can’t wait until home chefs experience the magic and delight of the first plant-based meat that actually cooks and tastes like meat from animals—without any compromise.”
Americans have eaten more than 13 million Impossible Burgers since July 2016, when the product first debuted at Chef David Chang’s trendsetting restaurant Momofuku Nishi in New York City. Today, the Impossible Burger is available in about 5,000 restaurants in all 50 states of the U.S. It’s sold in stadiums, arenas, museums, corporate canteens, and other locations.
In April, America’s original fast-food restaurant, White Castle, added the Impossible Slider to menus in 140 restaurants nationwide. Based on the sales surge, in September White Castle expanded the Impossible Slider to all 377 company-owned restaurants.
In addition to about 5,000 restaurants in the U.S., around 100 restaurants in Hong Kong and Macau also feature the Impossible Burger. Impossible Foods’ clients in Asia include premium resorts such as the Mandarin Oriental and Galaxy Macau, as well as award-winning restaurants such as Cali-Mex (Asia’s top Mexican franchise) and Beef & Liberty (regarded as Asia’s top “better burger” establishment).