Diageo sells 19 beverage brands to Sazerac for $550 million
Diageo has agreed to sell 19 of its beverage brands to Sazerac for $550 million. The brands included in the transaction are Seagram’s VO, Seagram’s 83, Seagram’s Five Star, Myers’s, Parrot Bay, Romana Sambuca, Popov, Yukon Jack, Goldschlager, Stirrings, The Club, Scoresby, Black Haus, Peligroso, Relska, Grind, Piehole, Booth’s, and John Begg.
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