JBT, SafeTraces form alliance to implement barcoding technology across JBT products

JBT, a technology solutions provider to the global food and beverage industry, and SafeTraces, a food safety and traceability solutions provider, have announced a global alliance to integrate SafeTraces’ patented DNA-based technologies into JBT’s solutions portfolio for worldwide distribution.

The strategic alliance will focus on incorporating SafeTraces’ food safety and traceability technology into JBT FoodTech businesses, including fresh produce technologies, fresh-cut technologies, and coating equipment solutions, enabling rapid verification of sanitation processes and item-level tracking and tracing of food materials. Instead of waiting for days or weeks to verify food safety, sustainability, or purity, the integrated solutions will provide the food industry with actionable results in minutes, according to JBT.

“Food safety and traceability is a mega-trend that will transform the marketplace over the next generation,” said Carlos Fernandez, JBT’s executive vice president and president of liquid foods. “Consumers are increasingly rewarding food companies that provide greater transparency on how their food was produced and leaving behind those that don’t. SafeTraces has developed a game-changing technology that has wide-ranging applications across our business.”