Majority of Americans rarely discuss the environmental impact of their food

A survey released by Earth Day Network (EDN) and the Yale Program on Climate Change Communication (YPCCC) shows that half (51%) of Americans said that they would eat more plant-based foods if they had more information about the environmental impacts of their food choices. However, 70% rarely or never talk about this issue with friends or family. Additionally, nearly two-thirds of the Americans surveyed report having never been asked to eat more plant-based foods, and more than half rarely or never hear about the topic in the media.

The report did reveal, however, that more than half of Americans are willing to eat more vegetables and plant-based alternatives and/or less red meat. Additionally, consumers are already changing their diets and purchasing habits in favor of plant-based foods. Although 4% of Americans self-identify as vegan or vegetarian, 20% choose plant-based dairy alternatives about two to five times a week.

“Many American consumers are interested in eating a more healthy and climate-friendly diet,” said Anthony Leiserowitz of Yale University, in an Earth Day Network press release. “However, many simply don’t know yet which products are better or worse—a huge communication opportunity for food producers, distributors, and sellers.”

Americans identified other barriers to eating more plant-based foods, including perceived cost, taste, and accessibility. About half (49%) of Americans think a meal with a plant-based main course is more expensive than a meal with a meat-based main course. The research also showed that Americans would eat more plant-based foods if they cost less than meat options (63%) and if they tasted better (67%). Barriers of cost and access, including distance from grocery stores and access to fresh produce, impact lower-income households in particular.

Press release

Report