American Egg Board debuts certification seal
The American Egg Board (AEB) has introduced the new Made with REAL Eggs certification seal to easily communicate to consumers food products that are made of genuine eggs.
The American Egg Board (AEB) has introduced the new Made with REAL Eggs certification seal to easily communicate to consumers food products that are made of genuine eggs. Quick-service restaurants and retailers, including White Castle and 7-Eleven, have already piloted the seal.
“Eggs are recognized as one of nature’s most perfect foods, and one of the most popular foods among Americans today. In fact, consumer demand for eggs and egg products has reached its highest levels in 50 years,” said Anne L. Alonzo, president and CEO of the AEB. “The AEB developed the Made with REAL Eggs certification process to help assure that what is inside a package or on a restaurant menu is the high-quality, authentic ingredient consumers demand.”
The Made with REAL Eggs seal is now available for use in the United States on manufacturing and foodservice packaging, in marketing and merchandising materials, on menu boards, and in promotional efforts in retail outlets. The use of the seal is complimentary, and each product or SKU must be registered annually.
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