Cedar’s Foods buys brekki
brekki, a Carlsbad, Calif.-based company with a line of dairy-free, ready-to-eat Overnight Oats, has been acquired by the executive team of Cedar’s Foods, a manufacturer of Mediterranean foods.
brekki, a Carlsbad, Calif.-based company with a line of dairy-free, ready-to-eat Overnight Oats, has been acquired by the executive team of Cedar’s Foods, a manufacturer of Mediterranean foods.
“Our team will be able to tap the Cedar’s Foods’ executive team’s vast experience and expertise to ultimately get oats out of the pantry and put brekki in more households,” said Greg Peyser, founder, brekki, in a company press release. “Collectively, we can take brekki to a new level and make it a product that can satisfy consumers from breakfast to lunch to dinner to anytime in between.”
brekki, which is an Australian slang term for “breakfast,” was founded in 2017 in San Diego by Peyser, a beverage industry veteran and former professional athlete. Following the acquisition, the company will remain operating as a separate venture; however, the manufacturing and co-packing of the product will take place at the Cedar’s Foods production facilities in Haverhill, Mass. Peyser will stay on as a director of sales for brekki.
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