Founder of KIND Snacks partners with Greek yogurt maker

Ellenos, the maker of the eponymous Greek yogurt brand, has announced a new investment from Daniel Lubetzky, founder and executive chairman of KIND Snacks. The strategic partnership will propel Ellenos’ market expansion and leverage Lubetzky as a mentor to Ellenos’ founders and leadership team.

Ellenos yogurt is hand-strained and blended in a proprietary five-day process and uses a signature blend of yogurt cultures. The Greek yogurt is then topped with house-made fresh fruit purees and compotes. The company was founded in 2013 in Seattle.

“We make amazing yogurt—I’m confident in that—but the American packaged food industry is totally different from what we’re used to in both Greece and Australia,” said Con Apostolopoulos, cofounder of Ellenos. “So while we have a ton of momentum right now, to have someone like Daniel as a partner—a fellow founder who has achieved aspirational success as a disruptor in the food space—it gives us this incredible opportunity to leverage his knowledge to help us take Ellenos to the masses and scale this community that we’ve built in the Northwest across the entire country.”

Lubetzky’s Equilibra Partners Management will become Ellenos’ second private equity partner; Monogram Capital Partners, a Los Angeles–based private equity firm, joined the Ellenos family in 2018.

Press release