Panera unveils unlimited coffee subscription
The U.S. fast-casual chain Panera has debuted an unlimited subscription program for $8.99 per month.
The U.S. fast-casual chain Panera has debuted an unlimited subscription program for $8.99 per month. The new coffee subscription is available to members of MyPanera, Panera’s free loyalty program. The subscription includes one cup of hot drip coffee, hot tea, or iced coffee every two hours during regular bakery-cafe hours, including free refills of the same beverage at participating U.S. Panera Bread bakery-cafes.
“From helping create the fast-casual category, to technology breakthroughs with Panera 2.0, to clean food—Panera has a history of industry-leading innovation that creates value for and adds to the guest experience,” said Niren Chaudhary, Panera CEO. “Panera is a challenger brand, and with unlimited coffee we are disrupting the coffee business. We are challenging the status quo because we believe everyone deserves a full cup, literally and figuratively.”
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