GMA relaunches as the Consumer Brands Association
The Consumer Brands Association (CBA), formerly the Grocery Manufacturers Association (GMA), has launched as an “advocate for product affordability, access, and innovation; eliminating consumer confusion; and, solving large, vexing problems in the marketplace,” according to a press release from the organization.
The Consumer Brands Association (CBA), formerly the Grocery Manufacturers Association (GMA), has launched as an “advocate for product affordability, access, and innovation; eliminating consumer confusion; and, solving large, vexing problems in the marketplace,” according to a press release from the organization.
“The Consumer Brands Association is an entirely new organization with a focused, compelling agenda that establishes the industry as a champion of the billions of consumers it serves daily,” said Geoff Freeman, president and CEO, CBA, in the press release. “We are on the path to providing the CPG [consumer packaged goods] industry with a platform and results unlike anything it has previously experienced.”
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