Disney - IFTSA Product Development Competition

The Disney-IFTSA Product Development Competition ("Competition") provides a team of students with the opportunity to propose a market-relevant, delicious and nutritious snack that integrates at least a half serving (as defined by the USDA, Dairy Council and/or Whole Grain Council) of one of the following in a product targeted to children 10 and younger for a retail outlet:

  • A fruit
  • A vegetable
  • Low-fat dairy product, and/or
  • Whole grains

Teams shall be provided with and use certain Disney characters* to develop their products, such characters and depictions of such characters, and accompanying artwork, designs and/or other elements, as may be designated by Disney. Each Team must develop its product proposal around ONE AND ONLY ONE of the following Disney franchises: Disney
  • Characters from the Disney Standard Characters franchise (i.e., Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Pluto and Goofy)
  • Characters from the Disney Princess franchise and the underlying films (i.e., Aladdin, Beauty and the Beast, Brave, Cinderella, The Little Mermaid, Mulan, Pocahontas, The Princess and the Frog, Sleeping Beauty, Snow White and the Seven Dwarfs and Tangled)
  • Characters from the animated motion picture entitled Disney Planes
  • Characters from the animated motion picture Disney●Pixar Finding Nemo

Teams can learn more about the Disney characters at www.disney.com/characters.

The first round preliminary proposals, due on or before February 15, 2014, will be judged following the guidelines listed in the official rules of the Contest (Sections 9A & B). Five (5) finalist teams will be selected based on the preliminary proposals to compete at the IFT Annual Meeting on June 21 - 24, 2014 in New Orleans, LA. The final proposals (due May 30, 2014) will be judged following the guidelines listed in the official rules of the Contest (Section 9B). One grand prize winner, one first prize winner and three honorary prize winners will be selected from among the five finalist teams.

Eligibility

To be eligible for the Contest, a team must meet the following criteria:

  • the Team’s college/university must be within the fifty states, the District of Columbia, Canada (excluding Quebec), Puerto Rico or Mexico (“Territory”)
  • all Members of the Team must be active members in good standing of the Administrator;
  • all Members of the Team must be currently-enrolled students from the same university;
  • the Team must be composed of a minimum of two (2) and a maximum of five (5) Members;
  • all Members of the Team must be of the same university and can be comprised of undergraduate students, graduate students or a combination thereof*;
  • each Team Member must execute and deliver to Sponsor a Copyright and Confidentiality Agreement that Sponsor shall make available to eligible Teams; and
  • no Member may be an employee of the Sponsor or the Administrator, their respective parents, subsidiaries, affiliated or successor companies or any of the advertising, promotional or fulfillment agencies of any of them (individually and collectively, an “Entity” or “Entities”), nor a member of such employee’s household or immediate family.
    *More than one (1) Team from the same university may enter the Contest so long as each Team meets the eligibility requirements.

In order to be able to receive and use such Disney intellectual property to create a Team’s preliminary and final proposals, each Team Member must download, sign and return the Copyright and Confidentiality Agreement to Sponsor. Teams may only use the Disney intellectual property made available to the Team by Sponsor for their product proposals submitted in this Contest. Forms from each team member should be sent to the competition chair at:

YIwen Thor
Disney Competition Chair, IFTSA
3130-O Walnut Creek Parkway, Raleigh, NC 27606

Upon receipt of the signed Copyright and Confidentiality Agreements each team will receive a disc with Disney artwork and branding guides selected for this competition.

2014 Winners

Grand Prize: Finding Dory and Friends: Cornell University

1st Place: Flight Bites: Iowa State University

Honorary Prizes:

Donald Duck's Quinoa QUACKers: Cornell University

Nem-O's: Cal Poly, San Luis Obispo

Pocahontas Canoe Cruisers: University of Wisconsin, Madison

Prizes

  • One travel grant of US $1,500 will be awarded to each one of the five (5) finalist teams. The travel grants are provided to help subsidize the expenses incurred for airfare and lodging to compete at the 2014 Annual IFT Meeting in June in New Orleans, LA.
  • One grand prize: a check for US $7,500
  • One first place prize: a check for US $3,500
  • Three honorary prizes: a check for US $1,000

All judging criteria and full Contest details can be located in the official rules of the Competition.

 

THIS SUMMARY OF THE DISNEY COMPETITION IS NOT IN LIEU OF THE OFFICIAL RULES. ANY TEAM ENTERING INTO THE COMPETITION MUST COMPLY WITH THE OFFICIAL RULES.

2013 Winners:

  • Grand prize - University of Minnesota with "Dusty Dipper"
  • First place - Cal Poly San Luis Obispo with "Mike’s S’creamy Dip & Scare Me Chips"
  • Honorary mention - Cornell University with "Fright Fuel"
  • Honorary mention - University of Arkansas with "Cubby's Treasure Treats"
  • Honorary mention - University of Puerto Rico at Mayaguez with "Snaggie"

2012 Winners:

  • Grand prize – University of Wisconsin, Madison with "Peanut Butter Jamsicles"
  • First place – University of Wisconsin, Madison with "Pit-Stop"
  • Honorary mention – Cornell University with "Vegginators"
  • Honorary mention – University of Florida with "Yum-e-Milk"
  • Honorary mention – University of Minnesota with "Mickey's Fantasticos"

2011 Winners:

  • Grand prize – University of Wisconsin, Madison with "Pixie Dust Fruit Beverage Mix"
  • First place – University of Arkansas with "Phenomenal Funchies"
  • Honorary mention – University of Nebraska – Lincoln with "CarsZone"
  • Honorary mention – University of Wisconsin, Madison with "Tangerine Dream"
  • Honorary mention – Rutgers University with "Gitchi Gitchi Goo"
  • Honorary mention – Washington State University/University of Idaho with "Mater's Craters"

2010 Winners:

  • Grand prize - UC Davis - Mickey's Pocket Pies
  • First place - Cornell - Finding Nemo's Pasta Pals
  • Honorary mention - U. of Arkansas - Snackatouille
  • Honorary mention - U. of Illinois - Snow White's Apple Puff

2009 Winners:

  • Grand Prize Graduate Team - University of Minnesota
  • Grand Prize Undergraduate Team - Kansas State University
  • Second Place - UC Davis
  • Third Place - Ohio State University
Resources

DEADLINES

February 15, 2015
Preliminary proposals due

June 2015
Final proposals due

Final Judging and Competition
2015 IFT Annual Meeting & Food Expo

Schedule of Events (TBA)


COMPETITION DIRECTOR
Yiwen Thor
North Carolina State University
iftsa.disney@gmail.com


MUST READ
Competition Rules (PDF)
IFTSA Competition Penalty Policy
Copyright and Confidentiality Agreement (PDF)
Kitchen Tools for Tasting Sessions (PDF)

Disney Consumer Products