Disney - IFTSA Product Development Competition

Overview:Disney IFTSA

The Disney-IFTSA Product Development Competition (“Contest”) provides a team (2-5 students) with the opportunity to propose a market-relevant, delicious and nutritious snack that (1) can be sold as product for a retail outlet, (2) that targets children ages 10 and younger and, (3) that meets Disney Nutrition Guideline criteria (http://disneymickeycheck.com) for one of the following meal occasions:

  • Mini Meals
  • Side Dishes
  • Snacks

Teams shall be provided with and use certain Disney Materials* to develop their products, such characters and depictions of such characters, and accompanying artwork, designs and/or other elements, as may be designated by Disney.  Each Team must develop its product proposal around ONE AND ONLY ONE of the following Disney franchises:

  • Characters from the Disney Standard Characters franchise (i.e., Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Pluto and Goofy)
  • Characters from the Disney Princess franchise and the underlying films (i.e., Aladdin, Beauty and the Beast, Brave, Cinderella, The Little Mermaid, Mulan, Pocahontas, The Princess and the Frog, Sleeping Beauty, Snow White and the Seven Dwarfs, and Tangled)
  • Characters from the animated motion picture franchise Disney•Pixar Toy Story 1–3
  • Characters from the animated television series The Lion Guard
  • Characters from the motion picture franchise Star Wars Episodes I-VII

The first round preliminary proposals (due February 15, 2017) will be judged following the guidelines listed in the official rules of the Contest (Sections 9A & B). Five (5) finalist teams will be selected based on the preliminary proposals to compete at the IFT Annual Meeting on June 25-28, 2017 in Las Vegas, NV. The final proposals (due June 2, 2017) will be judged following the guidelines listed in the official rules of the Contest (Section 9B). One grand prize winner, one first prize winner and three honorary prize winners will be selected from among the five finalist teams.

*In order to be able to receive and use such Disney intellectual property to create a Team’s preliminary and final proposals, each Team Member must download, sign and return the Copyright and Confidentiality Agreement to Sponsor.  Teams may only use the Disney Materials made available to the Team by Sponsor for their product proposals submitted in this Contest.  Forms from each team member should be sent to:

Alexandra Kuechel
501 Main St SE
Apt 323
Minneapolis, MN  55414

Upon receipt of the signed Copyright and Confidentiality Agreements each team will receive a disc with Disney Materials selected for this competition.

NOTE: To expedite the shipment of the Disney Materials disc, a team may choose to contact the competition chair (iftsa.disney@gmail.com) confirming that a signed Copyright and Confidentiality Agreement has been sent and request a disc be sent to a specified address. 


To participate in this Contest, each Team must comply with the following requirements:

  • If a Team member is under the age of majority in their state, province or territory of primary residence, they must have their parent/legal guardian’s permission in order to participate in the Contest;
  • The Team’s college/university must be within the fifty states, the District of Columbia, Canada (excluding Quebec) or Puerto Rico (“Territory”); 
  • All Members of the Team must be active members in good standing of the Administrator;
  • All Members of the Team must be currently-enrolled students of the food science program (or equivalent) at their college/university;
  • The Team must be composed of a minimum of two (2) and a maximum of five (5) Members;
  • All Members of the Team must be of the same university and can be comprised of undergraduate students, graduate students or a combination thereof*;
  • Each Team Member must execute and deliver to Sponsor a Copyright and Confidentiality Agreement that Sponsor shall make available to eligible Teams; and
  • No Member may be an employee of the Sponsor or the Administrator, their respective  parents, subsidiaries, affiliated or successor companies or any of the advertising, promotional or fulfillment agencies of any of them (individually and collectively, an “Entity” or “Entities”), nor a member of such employee’s household (i.e. anyone living under the same roof as the employee for at least three (3) consecutive months out of a year) or immediate family (i.e. employee’s spouse, parents, grandparents, siblings, children and their respective spouses).

*More than one (1) Team from the same university may enter the Contest so long as each Team meets the eligibility requirements.

Disney IFTSA 2

Important Dates:

  • February 15, 2017: Preliminary proposals due
  • June 2, 2017: Final proposals due
  • Final judging will be on June 25-28, 2017 in Las Vegas, NV at the Annual IFT Meeting


  • One travel grant of US $1,250 will be awarded to each one of the five (5) finalist teams. The travel grants are provided to help subsidize the expenses incurred for airfare and lodging to compete at the Annual IFT Meeting on June 25-28, 2017 in Las Vegas, NV.
  • One grand prize: a check for US $7,500
  • One first place prize: a check for US $3,500
  • Three honorary prizes: a check for US $1,000

All judging criteria and full Contest details can be located in the official rules of the Competition.


2017 Winners:

Grand Prize: Penn State with Snow White’s Apple Delights

1st Place: University of Guelph with The Chosen Bun

Honorable Mentions: Cal Poly San Luis Obispo; Michigan State University; Virginia Tech



February 9, 2017
Deadline to submit confidentiality agreement for disc with Disney materials

February 15, 2017
Preliminary proposals due

June 2, 2017
Final proposals due

June 25-28, 2017
Final Judging and Competition
Las Vegas, Nevada

Schedule of Events (TBD)

Alexandra Kuechel
University of Minnesota

Competition Rules (PDF)
Copyright and Confidentiality Agreement (PDF)
Disney Nutrition Guidelines Criteria

Disney Consumer Products