Marfrig, ADM to produce plant-based meat in Brazil
Brazil’s Marfrig Global Foods SA, a global hamburger producer, has reached an agreement with U.S.-based Archer Daniels Midland (ADM) to produce and market vegetable protein products in Brazil.
Brazil’s Marfrig Global Foods SA, a global hamburger producer, has reached an agreement with U.S.-based Archer Daniels Midland (ADM) to produce and market vegetable protein products in Brazil. Grains-trader ADM will be responsible for supplying the main raw material used in the development of the plant-based products. Marfrig said it will produce, distribute, and sell the plant-based meat to restaurants and retailers.
“Together, Marfrig and ADM will produce a 100% vegetable burger with a meat-like flavor and texture. We want to give consumers the power of choice. It’s up to them,” said Eduardo Miron, chief executive of Marfrig.
The production of plant-based burgers in Brazil will be launched at Marfrig’s unit in Várzea Grande, Mato Grosso. Part of the plant-based raw materials will be shipped directly from ADM’s plant in Campo Grande to Marfrig’s plant.
The first plant-based burgers to be produced under the partnership between Marfrig and ADM will reach the Brazilian market by the end of this year, with exports following later. In this first phase of the launch, the products will be supplied to foodservice clients. Later, the plant-based burgers will be sold in retail channels. Marfrig will launch a specific brand for its plant-based products.