Oreos slim down; Fiber-filled cheesecake; Small cakes have big flavor

Oreos slim down
Mondelēz International’s Nabisco brand released its line of OREO Thins, a slimmer version of the traditional sandwich cookies that the company has positioned toward adults. Thanks to their skinnier profile, Oreo Thins provide 140 calories for four cookies, versus the 160 calories in three regular Oreos.

“At OREO, we know that some of our fans have grown up and that their tastes have grown up too,” says Patty Gonzalez, senior brand manager for OREO. “With this in mind, we’re excited to introduce OREO Thins as a new take on the classic cookie. The crisp and delicate texture of OREO Thins was specially designed for fans who love the taste of OREO but are looking for a more sophisticated cookie.”

A permanent addition to the OREO family, the cookies—which come in Original, Golden, and Mint flavors—can be found at retailers nationwide for a suggested retail price of $4.59.

Small cakes, big flavor
Pinnacle Foods Corp. recently introduced its line of Duncan Hines Perfect Size cake mixes. These cakes, which are intended to serve two to four people, are baked in an included disposable 6-inch cake pan and come with an icing mix packet.

“Current cake mixes on the market serve about a dozen people. As a result, people don’t bake cakes as much for everyday occasions, because much of the cake ends up being thrown out,” says Mark Schiller, executive vice-president and president, North American retail, for Pinnacle Foods. “Today, approximately 60% of U.S. households are comprised [sic] of only one or two people. Duncan Hines Perfect Size addresses this demographic shift by providing smaller households an ideal baking option.”

The kits are available in five flavors: Chocolate Lover’s, Red Velvet Dream, Lemon Bliss, Strawberries and Crème, and Golden Fudge. They can be found at retailers nationwide for a suggested retail price of $2.99.

Fiber-filled cheesecake
General Mills launched Fiber One Cheesecake Bars, layered bars made with real cream cheese and topped with either salted caramel or strawberry and drizzled with icing. The indulgent- tasting snacks deliver 5 grams of fiber—20% of the recommended daily value—with just 150 calories and 6 grams of fat per bar.

“The inspiration behind the new Fiber One Cheesecake Bars stemmed from our consumer’s love of baked goods and desserts. Cheesecake is seen as one of the ultimate off-limits desserts, which is something we wanted to change,” says Maria Lopez, associate marketing manager for Fiber One. “When the craving hits, consumers can now grab one of the delicious 150-calorie bars—leaving you feeling guilt-free and satisfied.”

The bars, which come five to a box, are available at retailers nationwide for a suggested retail price of $3.89.