NEW SKUs

Soups Fortified with Immunity Boosters
When you’re not feeling well, soup provides soothing comfort and wholesome nourishment. Lassonde Specialties, Saint-Damase, Quebec, Canada, is taking soup’s image even further into the healthful arena with its introduction of three new Canton brand soups fortified with the immune health benefits of Wellmune WGP—a natural beta-glucan ingredient that is clinically proven to enhance the immune system. Biothera, Eagan, Minn., supplies the ingredient, which is GRAS in the United States, Canada, China, and several other countries. The soups, which include vegetable, chicken noodle, and chicken with rice, are part of a contemporary line of Canton soups that is available in 500-mL, aseptic cartons. A 250-mL portion of soup provides 100 mg of beta-glucan Wellmune WPG. A daily consumption of 200 mg of the ingredient activates the key immune cells (neutrophils). 

Milk from Flax
First there was milk; then came soymilk; and now there’s milk from flaxseed thanks to Flax USA, Goodrich, N.D. Available at Wal-Mart stores throughout the United States, Flaxmilk is an all-natural dairy-free beverage that delivers 1,100 mg of omega-3 fatty acids, 50 calories (the Vanilla variety has 60 calories), and the same amount of calcium (30% DV) as dairy milk in an 8-oz serving. Each serving also delivers vitamin A (10% DV), vitamin D (25%), vitamin B12 (25%), phosphorous (15%), and iron (2%), and a balanced source of omega-3, omega-6, and omega-9 fatty acids. The chilled product, packaged in a gable-top carton, can be poured over cereal, drunk by the glass, or used in recipes. Varieties include Original, Unsweetened, and Vanilla. In addition to Flaxmilk, Flax USA markets cold-milled golden flaxseed (including an organic variety), whole golden flaxseed (including an organic variety), and flax supplements for humans, dogs, cats, and horses.

Waking Up Water
Kraft Foods Global, Northfield, Ill., is shaking up the bottled water market with its rollout of MiO concentrated liquid flavorings in a patent-pending package design that resembles a water droplet. Each portable, 1.62-oz bottle provides about 24 servings. Its convenient size fits comfortably in purses, gym bags, briefcases, desk drawers, pockets, and other small places. Consumers the container’s flip-top lid and add as many drops of the flavoring as they want to water or any other liquid. The product self mixes so no shaking or stirring is required. Varieties in the line include Berry Pomegranate, Strawberry Watermelon, Fruit Punch Mango Peach, Sweet Tea, and Peach Tea. MiO has no artificial flavors, caffeine, or sugar and zero calories per 8 oz serving. It contains the high-potency sweeteners sucralose and ace K. The product carries a suggested retail price of $3.99.