Beer with tequila flavor; Whole grain breakfast bars; Sweet and salty snack mix

Aged beer with tequila flavor
Anheuser-Busch released its Oculto beer, which is brewed with blue agave then blended with beer aged on staves from tequila barrels. The premium beer features a label that uses both normal and thermochromatic ink. When the bottle is cold, the eyes in the design are filled in, but when the bottle gets warm, the brew is gone, or the consumer runs his or her finger over it, the filled-in circles fade to reveal an agave plant design.

“Oculto was born from the insight that Millennial consumers are looking for ways to break free from the everyday and maximize their experiences, [and] they often turn to unexpected ‘mash ups’ for excitement,” says John Steed, marketing director. “Oculto is a unique lager blended with beer aged on tequila barrel staves for late-night occasions…out with friends.”

The beer, which is 6% ABV, can be found in high-end nightclubs, restaurants, and bars, as well as many grocery and liquor stores. 

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Whole grain breakfast bars
The Kellogg Co. recently introduced its Nutri-Grain Breakfast Biscuits, a line of breakfast bars packed with whole grains, calcium, riboflavin, niacin, and B6, as well as vitamin A, iron, thiamin, and zinc.

“Nutri-Grain Breakfast Biscuits are ideal for the ‘morning grab-and-go’ or midmorning snacking,” says Colleen Chorak, senior director of marketing for Kellogg. “With 21 grams of whole grain oats, clearly visible ingredients, and no artificial flavors, preservatives, or high fructose corn syrup, they are on trend for people seeking delicious, wholesome, on-the-go options.”

Each two-bar pack contains 180 calories and 0.5–1.5 grams of saturated fat. Available in Apple Cinnamon and Chocolate Chip, the biscuits will be found at retailers nationwide in September for a suggested retail price of $2.49 per five-serving package.

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Sweet and salty snack mix
The Hershey Co. launched a new line of snack mixes that pair Reese’s and Hershey’s candies with nuts and pretzels, which the company says are ideal for on-the-go and one-handed eating.

The snack mixes come in two flavors. The Reese’s variety includes Reese’s Peanut Butter Cup Minis, Reese’s Pieces, and salted peanuts, and the Hershey’s version contains Hershey’s Mini Milk Chocolate Bars, Hershey’s Milk Chocolate Pretzel Bites, and salted almonds.

“Snack Mixes from Hershey provide a delicious combination of sweet, salty, crunchy, and creamy,” says Hershey. “These delicious snacks include bite-size and uniform pieces for perfect balance in each bite.”

The 2-ounce packs contain 270–280 calories and 6 grams of saturated fat. They will be available at convenience stores, Walmart, and Sam’s Club for a suggested retail price of $1.99 each.