Stepping Up Sugar Reduction

The news is clear: We consume too much sugar. “A recent International Food Information Council study found that 80% of respondents were trying to limit or avoid sugars in general,” says Pam Stauffer, global marketing programs manager at Cargill. “Those findings mirror results from Cargill’s own proprietary consumer research, which revealed that sugar is the top ingredient consumers are actively trying to avoid.”

Innova Market Insights found that 8% of all new U.S. fo…