Clearing Up Clean Label Confusion
There’s little consensus about the definition of clean label, but its powerful implications for product development and reformulation are indisputable. Here’s a look at how companies are selecting ingredients and articulating cleanliness.
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The clean label movement, easily the biggest trend of the decade in packaged and prepared foods, is undeniably a capitalization on the confusion about the meaning of “natural” and “artificial.” Consumer demand for authenticity and transparency is driving the food industry to be discerning about ingredients and clean up supply chains even while both consumers and food company representatives face confusion and misinformation about what exactly clean label means and how one…
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