MARKET TRENDS

Consumers want their desserts as snacks

More than nine out of 10 consumers (95%) tracked by Datassential reported having had dessert within the past week, most commonly as a late-night snack. Datassential’s Dessert Decadence report includes data and insights about the dessert habits of more than 2,000 consumers and also analyzed trends in dessert offerings from top restaurant and convenience-store chains over the past five years.

“Many consumers are having desserts as snacks, opening…

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About the Author

Emily Little is an associate editor of Food Technology ([email protected]).
Emily Little