Suraksha Rajagopal

taste test data
© Edwin Tan/E+/Getty Images Plus

Consumer panels have always been a great tool for market researchers, and they are here to stay. However, it is becoming increasingly evident that researchers cannot use consumer panels in silos.

Surveys help give brands a quick insight into what consumers think of their products and what they like/dislike and are a great way to investigate and generate hypotheses about consumer behavior. But, because of the screening process required for a consumer panel (for…

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About the Author

Suraksha Rajagopal is head of research and strategy at food and beverage innovation company Spoonshot ([email protected]).
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