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Consumer panels have always been a great tool for market researchers, and they are here to stay. However, it is becoming increasingly evident that researchers cannot use consumer panels in silos.
Surveys help give brands a quick insight into what consumers think of their products and what they like/dislike and are a great way to investigate and generate hypotheses about consumer behavior. But, because of the screening process required for a consumer panel (for…
This article discusses the challenges of crafting clean label dairy products while preserving quality, shelf life, and food safety.
Three seasoned sensory scientists share their thoughts on the complexity of measuring consumer perceptions, the value of academic/industry collaboration, the evolution of the discipline, and why they love what they do.
An overview of insights shared at the 2024 Gulfood Inspire conference in Dubai.
The vast social media universe offers a data-rich array of touchpoints with consumers that can also inform new food product development.