AI Is the Missing Ingredient in Food R&D
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Consumer panels have always been a great tool for market researchers, and they are here to stay. However, it is becoming increasingly evident that researchers cannot use consumer panels in silos.
Surveys help give brands a quick insight into what consumers think of their products and what they like/dislike and are a great way to investigate and generate hypotheses about consumer behavior. But, because of the screening process required for a consumer panel (for…
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