Americans—and just about everyone else—love candy. According to the National Confectioners Association, the United States confectionery industry has grown from $100 million in shipments at the beginning of the century to more than $14 billion today in wholesale and more than $23 billion in retail. In 1998, candy and gum ranked third among the top ten food categories and first among all snack categories in terms of total dollar sales.
At NCA’s Market Research Summit on October 13, 1999, James Corc…