Pierce Hollingsworth

Trade shows such as IFT’s Food Expo are valuable not only to those attending but certainly also to those exhibiting.

BUSINESS / MARKETING

With Food Expo just weeks away, here’s a checklist I compiled—with a little help from trade show expert Allen Konopacki, president of the INCOMM Center for Research and Sales Training, and Ted Tate, head of Tate & Associates—to help exhibitors get the most out of their time and money:
• Establish a Clear Mission. Trade shows have a life span roughly equivalent to that of a mayf…

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