How Exhibitors Can Get the Most Out of Trade Shows

Trade shows such as IFT’s Food Expo are valuable not only to those attending but certainly also to those exhibiting.

With Food Expo just weeks away, here’s a checklist I compiled—with a little help from trade show expert Allen Konopacki, president of the INCOMM Center for Research and Sales Training, and Ted Tate, head of Tate & Associates—to help exhibitors get the most out of their time and money:
• Establish a Clear Mission. Trade shows have a life span roughly equivalent to that of a mayf…