Pierce Hollingsworth

Little more than a decade ago, when the Coca-Cola Co. was touting New Coke and PepsiCo was lauding Crystal Pepsi, entrepreneurs began to put spring water into single-serve plastic bottles, touting its purity, portability, and cachet.

The fad caught on with the trendy and the health conscious, and followed the early success of Nestlé’s Perrier, the lightly carbonated water in the green bottle. While Nestlé’s Perrier Group of America began to acquire regional brands and French bottler Groupe Danone…

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