The Good, the Bad and the Not-Too-Ugly Results of News Media Coverage

There were tremendous positives for IFT to hail in the coverage of topical food issues in 2002, and among them was word that irradiated ground beef was earning a significant place in the refrigerated section of grocery stores nationwide. The Washington Post not only gave ink to the decades-old processing technique in its November 2 issue, but also provided an IFT-member’s perspective of the anticipated consumer reaction to the availability of the irradiated product.

Christine Bruhn, University of…