Donald Pszczola

Donald E. Pszczola

Everyone knows that at least five servings of fruits and vegetables are recommended daily. Unfortunately, many consumers do not meet that recommendation. As a result, ingredient companies, food manufacturers, and trade associations are increasingly searching for ways to get more fruits and vegetables—or at least their components—into the diet, whether by promoting the foods themselves or by getting them into various food formulations.

Ingredients derived from fruits (and vegetables) offer health-promoting benefits; enhancement of flavor, texture, and appearance; and novel ways to get more of these foods into a formulation.

The old axiom, “An apple a day keeps the doctor away,” was an …

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About the Author

Food Technology magazine Senior Editor and key member of the Food Technology editorial staff for 26 years.
Donald Pszczola