NUTRACEUTICALS & FUNCTIONAL FOODS

Botanically Speaking
There is no question that consumers are increasingly turning toward botanicals for their health-promoting properties. A recent article in Family Circle magazine (readership 21 million) highlighted 15 botanicals that “really work” (Rabkin, 2002). These included aloe vera, arnica, black cohosh, chamomile, echinacea, evening primrose oil, feverfew, garlic, ginger, ginkgo biloba, ginseng, peppermint, psyllium, St. John’s wort, and valerian.

Consumers mainly take these botanicals a…