Hispanic Foods

Hispanic foods are proliferating in specialty and retail stores and foodservice operations, and the mainstream market is beginning to discover them. The result is a boom for food marketers savvy enough to understand the nuances within the Hispanic market.

What better metaphor for the growing influence of Hispanic consumers than a 200-lb tamale. This culinary marvel was but one of hundreds of demonstrations featured at Expo Comida Latina, the Hispanic Food & Beverage Show that debuted last No…