Tailor-made Products
For many consumer packaged goods, mass marketing has given way to niche merchandising campaigns targeting specific consumer groups. An offshoot of this movement, sometimes called mass customization, enables consumers to design or create their own unique products. Food companies, such as Jones Soda, M&M/Mars, and General Mills, are exploiting this marketing technique. For a fee, consumers can have their images on labels of Jones Soda bottled drinks and on boxes of Big G ce…

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