C-Store Opportunities: Women, Private Label
In this month’s cover story, Food Technology Digital Media Editor Kelly Hensel explores the convenience store segment and discovers that despite a rocky economy, c-stores are thriving thanks to innovations in foodservice and packaged goods. In this online extra, Hensel uncovers some areas of opportunity for c-stores: the female consumer and private label brands. Despite the lack of free time, women still have qualms about shopping in c-stores and feel t…