Kelly Hensel

Kelly Hensel

There’s still room for improvement and growth in the c-store industry. With the number one customer being younger males, it is obvious that female shoppers are under-tapped consumer demographics. According to Packaged Facts, some 15.5 million men, more than a quarter of all male c-store patrons, visit convenience stores at least 10 times per month. This dwarfs the 8.8 million women who do so; that total represents only 15% of all female shoppers. There are a couple of barriers for women when it …

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About the Author

Kelly Hensel is deputy managing editor, print & digital, of Food Technology magazine ([email protected]).
Kelly Hensel