Melanie Zanoza Bartelme

Oculto beerAged beer with tequila flavor
Anheuser-Busch
released its Oculto beer, which is brewed with blue agave then blended with beer aged on staves from tequila barrels. The premium beer features a label that uses both normal and thermochromatic ink. When the bottle is cold, the eyes in the design are filled in, but when the bottle gets warm, the brew is gone, or the consumer runs his or her finger over it, the filled-in circles fade to reveal an agave plant design.

Oculto was born from the insi…

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