The Rising Status of Superfruits and Super Seeds

Superfruits and super seeds fit the bill for consumers’ desire for natural, minimally processed, or unprocessed foods. Although there is no universal standard definition of a super seed or superfruit, they are often described as providing a number of nutrients and possessing a nutritional halo with their reported health benefits that go beyond their nutritional profiles.

The appeal of today’s super seeds and superfruits is evident in retail establishments like Costco. A package of Kir…