Mammoth Bars
E. Liz Sloan

A. Elizabeth Sloan

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    While some would have us believe that the global COVID-19 pandemic has brought revolutionary change to consumers’ eating and food purchasing patterns, the fact is that most of the consumer behaviors and drivers we see emerging today were already in play. The pandemic has simply reinforced and accelerated these fast-evolving opportunities for food and beverage makers.

    Moreover, today’s financial pressures will further fast-track these trends. Eating more meals at home, cooking more from scratch, …

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    About the Author

    A. Elizabeth Sloan, PhD, a member of IFT and contributing editor of Food Technology, is president, Sloan Trends Inc., Escondido, Calif. ([email protected]).

    E. Liz Sloan