E. Liz Sloan

A. Elizabeth Sloan

The unanticipated burden of everyday meal preparation occasioned by the COVID-19 pandemic is driving a bevy of opportunities for makers of food products designed to aid and exhilarate today’s at-home cooks. As of early June, 70% of U.S. households prepared more than 80% of meals for all household members at home, versus 40% who did that much home cooking for household members prior to the COVID-19 crisis, according to IRI’s “Charting the Course for Continued Center Store Growth” webinar.

And the…

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About the Author

A. Elizabeth Sloan, PhD, a member of IFT and contributing editor of Food Technology, is president, Sloan Trends Inc., Escondido, Calif. ([email protected]).

E. Liz Sloan