E. Liz Sloan

A. Elizabeth Sloan

There can be little doubt that interest in plant-based fare is strong, although such products remain a relatively small segment of the $585 billion U.S. packaged food and beverage industry. Nearly half (48%) of consumers look for foods and drinks labeled “plant-based,” per the Hartman Group’s 2021 Health & Wellness: Reimagining Well-being COVID-19 report. Seven in 10 U.S. adults have tried a plant-based alternative, Datassential reports. And one-quarter of adults say they a…

Premium Content
You've reached your monthly limit of free articles.
Access Food Technology
Log in Subscribe

About the Author

A. Elizabeth Sloan, PhD, a member of IFT and contributing editor of Food Technology, is president, Sloan Trends Inc., Escondido, Calif. ([email protected]).

E. Liz Sloan