E. Liz Sloan

A. Elizabeth Sloan

More and more these days, consumers’ thoughts are turning to the farm as they walk the supermarket aisles. Three-quarters of consumers look for foods and beverages that are locally produced—up 5% since 2019, according to the Hartman Group’s 2021 Health + Wellness survey. Two-thirds want products that are produced without the use of antibiotics (+6% since 2019), and the same percentage seek hormone-free products (+3%).

Hartman says that about half of adults areinterested in grass-fed animal produc…

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About the Author

A. Elizabeth Sloan, PhD, a member of IFT and contributing editor of Food Technology, is president, Sloan Trends Inc., Escondido, Calif. ([email protected]).

E. Liz Sloan