Claire Koelsch Sand

Access to fresh produce has changed drastically during the past few decades, and consumers are taking advantage of it.

They expect to find their favorite fresh fruits and vegetables year-round at supermarkets and other locations, such as convenience stores and quick-serve restaurants in both rural and urban environments. Nearly 60% of consumers say they are purchasing a larger variety of produce now than 10 years ago, according to The Packer’s Fresh Trends 2021 report, and 54% ate more fresh pro…

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About the Author

Claire Koelsch Sand, PhD, contributing editor, is CEO of Packaging Technology and Research and Adjunct Professor at Michigan State University and California Polytechnic State University ([email protected]).