Consumers Have the Munchies

Consumers are snacking more than ever. On average, U.S. adults are eating 2.7 snacks per day, with an increasing number of younger adults consuming five or more snacks daily, according to an August IRI State of the Snack Industry webcast.

U.S. snack sales were up 5% for the period from January 1 to June 13, 2021, versus a year ago, per IRI. Indulgent snacks now hold the largest market share (33%, up from 28% in 2019), followed by “permissibly indulgent,” i.e., slightly healthier snacks.

The incre…