Winning With Lower-Income Consumers

With over half (52%) of U.S. households now earning less than $75,000 a year and food and menu prices continuing to soar, it’s time to offer more innovative food and beverage solutions to help lower-income shoppers better manage the food needs of their families.

And a big opportunity it will be. The 41 million participants in the U.S. Department of Agriculture’s Supplemental Nutrition Assistance Program(SNAP) are projected to spend $115 billion on CPG food and beverages this year, according to IR…