A . Elizabeth Sloan

With over half (52%) of U.S. households now earning less than $75,000 a year and food and menu prices continuing to soar, it’s time to offer more innovative food and beverage solutions to help lower-income shoppers better manage the food needs of their families.

And a big opportunity it will be. The 41 million participants in the U.S. Department of Agriculture’s Supplemental Nutrition Assistance Program(SNAP) are projected to spend $115 billion on CPG food and beverages this year, according to IR…

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About the Author

A. Elizabeth Sloan, PhD, a member of IFT and contributing editor of Food Technology, is president, Sloan Trends Inc., Escondido, Calif. ([email protected])

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