Claire Koelsch Sand

In the United States, retail e-commerce sales of all food and beverage purchases are projected to grow 16% in 2022, and about 40% of brand owners expect to change their packaging to capitalize on this trend. But packaging for e-commerce differs from that required by brick-and-mortar retailers. E-commerce packaging demands are unique, including the need for brand transfer at the doorstep, limiting the damage during transit, addressing diversion prevention and food safety, and considering environm…

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About the Author

Claire Koelsch Sand, PhD, contributing editor, is CEO of Packaging Technology and Research and Adjunct Professor at Michigan State University and California Polytechnic State University ([email protected]).