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Only 40% of the respondents to a survey conducted by Jungbunzlauer in the United States, the United Kingdom, and Germany think that their mineral supply is sufficient to cover their needs. And that translates to a market opportunity for products that are high in mineral content, according to Jungbunzlauer, which embarked on the research in an effort delve into consumers’ perceptions of and preferences for minerals in supplements, fortified beverages, and food.
Consumers have only limited knowledge of the health benefits of minerals, the survey showed. For that reason, Jungbunzlauer recommends educating consumers by adding health claims on fortified products.
The study’s authors caution against overloading consumers with too much information and note that most are not aware of the specific characteristics of compounds and the differences among them.
Rather than communicating very specific information, companies might consider using the phrase “organic minerals” because consumers perceive that description positively, Jungbunzlauer notes. In addition, the company says that rather than using a technical term like “bioavailability” when describing the advantages of organic minerals, marketers should consider using simple descriptors such as “minerals that can be easily absorbed.”
Givaudan and Manus Bio introduced BioNootkatone, a breakthrough ingredient that answers market demand for sustainable, natural, clean label citrus flavor without the cost and supply volatility of traditional citrus extracts. BioNootkatone is the result of Givaudan’s analytical, flavor, and processing expertise combined with the application of Manus Bio’s BioAssemblyLine Cell Factory engineering platform. BioNootkatone uses a non-GMO sugar source as the starting material and is made without any citrus ingredients, making it a cost-effective and sustainable natural nootkatone.
Innovia Films launched RayoWrap CMS, a clear BOPP film for shrink wraparound label applications. CMS30 provides high shrinkage, but only in the machine direction, making it optimal for labeling contoured containers for drinkable dairy products and other beverages. The film is suitable for use on small PP or PE bottles because it can be easily removed to aid recycling of the bottle, or the whole labeled container can be recycled in a polyolefin stream.
ABB’s new Ty-Rap TyGenic antimicrobial detectable cable ties safely secure everything from electrical cords and equipment to hoses, wires, and more. Molded from a halogen-free nylon resin blend approved by the European Union and the U.S. Food and Drug Admin-istration for food contact surfaces, Ty-Rap TyGenic cable ties complement cleaning protocols and resist microbes from adhering to and replicating on surfaces. It is over 99% effective against a broad spectrum of microorganisms and detectable by x-ray, visual, and metal detection systems.
NZMP, Fonterra’s global ingredients and solutions brand, launched Pro-Optima, a Grade A functional whey protein concentrate (fWPC), with Tillamook County Creamery Association and Three Mile Canyon Farms in a joint venture called Columbia River Technologies. Pro-Optima fWPC provides protein enhancement in cultured products, especially yogurt, unlocking a range of textures.
Kemin Industries introduced Luxiva hemp cannabidiol (CBD) distillates. Luxiva Full Spectrum Cannabidiol Distillate (0.3%) is a USDA-certified organic hemp extract of the stems, leaves, and flower of Cannabis sativa, containing a minimum of 60% CBD content with a total THC content of less than 0.3%. Luxiva Full Spectrum Cannabidiol (CBD) Distillate (0.1%) contains a minimum of 60% CBD content with a total THC content of less than 0.1%.
Roquette extended its NUTRALYS plant protein range with two rice proteins. NUTRALYS rice protein offers a non-GM, gluten-free, and tasty plant protein source to associate with NUTRALYS pea protein for complete vegetarian protein supplementation. The new NUTRALYS rice protein range, composed of a rice protein isolate and a rice protein concentrate, will be first available in North America and in Europe.
ChickP 90% protein isolate is neutral in taste, nutritious, and highly functional in a variety of product categories, says ChickP CEO Liat Lachish Levy, who showcased several applications of the chickpea-based ingredient at IFT FIRST.
Founded in 2016 by pediatrician and human nutrition professor Ram Reifen, whose research into chickpeas was driven by a goal of addressing protein shortages in developing countries, ChickP uses a proprietary extraction process to ensure the purity of the protein and remove bitterness.
“We do feel the nondairy category really showcases the potential of 90% isolate,” says Levy. ChickP protein powder’s unique functional characteristics include foaming capabilities that make it optimal for use by baristas seeking to serve up cappuccinos made without dairy ingredients, she notes. Other potential applications include pastries, snacks, and cereals.
Anheuser-Busch announced that EverGrain, a sustainable ingredient company backed by AB InBev, is officially operational with its barley protein, EverPro. The new full-scale plant protein production facility will support EverGrain’s mission to revolutionize sustainable ingredients. EverGrain also announced the launch of its scientific advisory board to unleash the full potential of brewers’ spent grain and its benefits to human health and environmental sustainability.
Florida Food Products (FFP) celebrated the official opening of a new Innovation Center and lab at its headquarters in Eustis, Fla. The facility encompasses several specialized areas including a microbiology lab, dry products preparation room, culinary kitchen, sample lab, and a customer demo space. FFP also reached an agreement to acquire Javo Beverage Company subject to customary closing conditions. Javo is a natural extractor of clean label coffee, tea, and botanicals with a focus on beverage applications.
The Robertet Group confirmed its new corporate structure, which consists of separating the positions of chairman and chief executive officer. Philippe Maubert will assume the role of non-executive chairman of the board of directors and will ensure the continuity of the company’s strategy and values to preserve its independence. Jérôme Bruhat has been appointed chief executive officer of the Robertet Group.
A four-week randomized, double-blind, placebo-controlled human clinical study showed Taiyo’s low-dose MorActive effectively relieved lower back discomfort among healthy adults. MorActive derives its benefits from the moringa plant’s glucosinolate-rich seeds, which are then standardized to 20% glucomoringin. Glucomoringin is converted in the body to moringin, which has been shown to be a very effective and potent antagonist of TRPA1, an ion channel known as a sensor for aches. MorActive works by desensitizing the nerves and receptors associated with back discomfort. MorActive is part of an exclusive portfolio of proprietary ingredients from NutriScience Innovations LLC and partner Taiyo International.
Food tech startup B.T. Sweet named Yishai Potack as its new CEO. Potack will lead efforts to take the company’s CAMBYA natural sweetener to the next level of its go-to-market plans. Simultaneously, the company has added industry consultant Mervyn De Souza to a key position on its advisory board.
Exhibiting in the Startup Pavilion at IFT FIRST, B.T. Sweet showcased two versions of its natural sweetener, which functions as a one-to-one sugar replacer: one formulated with monk fruit and inulin and the other with monk fruit and dextrin. Although CAMBYA has a variety of food applications, Potack says the company is currently focused on targeting the bakery category. The company’s founders devoted three years to perfecting the sweetening platform, mixing and matching a wide range of fibers, natural sweeteners, and botanical ingredients.
Clasado Biosciences revealed that the Food Standards Australia and New Zealand (FSANZ) authority has added 22 self-substantiated food-health relationship claims for its prebiotic galactooligosaccharide ingredient, Bimuno GOS, in the FSANZ database of food-health relationships. This means that manufacturers and brands in Australia and New Zealand can include a range of gut-mediated claims on the packaging of food products that contain Bimuno GOS. The available claims for Bimuno GOS center around supporting the gut microbiome, maintaining digestive health, and supporting immune function.
Kemin Industries has named Jerry Savino as technical services manager for bakery in the Kemin Food Technologies – North America business unit. Savino will provide internal and external technical support services.
CuliNex announced Danielle Custer has joined the innovation and product development team as a project manager. Custer will provide client support and team leadership for multiple clean label and plant-based clients served by CuliNex.
Kerry opened the Kerry Discovery Hub online learning center for aspiring and growth-oriented entrepreneurs to learn about a variety of topics important to the food and beverage industry as well as their own business growth. The portal was developed to provide the latest trend information to startups and entrepreneurs on topics including plant-based innovations, consumer motivations and patterns, and integrating natural tastes and flavors, as well as functional ingredients, in their product formulations. The Kerry Discovery Hub is designed to provide no-cost, leading-edge learning resources that individuals in all areas of growing companies will find useful in their daily activities as they make innovation and expansion decisions.