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Rebuilding Plant-Based Meat

Much-publicized market stumbles are triggering doubts about the potential of this onetime darling of investors, activists, and curious consumers. What’s it going to take to get it back on track?
Building a plant-based Burger
Dale Buss Dale Buss

Food Technology Magazine

Paul Shapiro is a warrior for ALT-meats. The former sustainability activist and policy wonk even wrote a book several years ago calling for the replacement of animal products in diets. Then he went and founded a company to act out his principles.

“A lot of people think we should just eat more beans and rice and lentils and that would be great,” says Shapiro, whose thriving four-year-old enterprise, The Better Meat Co., supplies fungi-based ingredients to huge meat purveyors, including Perdue and Hormel. “And that would be great: I love lentil soup, too. But most people want to eat meat …

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Hero Image: ©MOYO STUDIO/E+/GETTY IMAGES, ©GOIR/istock/GETTY IMAGES, COMPOSITE BY DOUGLAS KELLY

Authors

  • Dale Buss

    Dale Buss Writer

    Dale Buss is an award-winning journalist and book author whose career has included reporting for The Wall Street Journal, where he was nominated for a Pulitzer Prize (daledbuss@aol.com).

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  • Vegetarian