Building a plant-based Burger

Dale Buss

Article Content

    Paul Shapiro is a warrior for ALT-meats. The former sustainability activist and policy wonk even wrote a book several years ago calling for the replacement of animal products in diets. Then he went and founded a company to act out his principles.

    “A lot of people think we should just eat more beans and rice and lentils and that would be great,” says Shapiro, whose thriving four-year-old enterprise, The Better Meat Co., supplies fungi-based ingredients to huge meat purveyors, including Perdue and …

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    About the Author

    Dale Buss, contributing editor, is an award-winning journalist and book author whose career has included reporting for The Wall Street Journal, where he was nominated for a Pulitzer Prize ([email protected]).