What’s on the Menu for Meal Kits?

Although consumer interest in cooking at home rose during the early, lockdown phase of the pandemic, growth in new product introductions in the meal kit category began to slow in mid-2020 and hasn’t yet rebounded. Nestlé’s home meal delivery service, Freshly, ceased operations last month, but market researchers forecast continued sales growth in the meal kit category, and opportunities exist if companies know what and whom to target.

Data from Innova Market Insights show that the compound annual …