A . Elizabeth Sloan

Mix-and-match meal preparation, changing employment patterns, and a surge in at-home entertaining are among the factors creating deli department sales opportunities.

Consumers in nine out of 10 U.S. households buy deli prepared foods. Two-thirds of consumers buy deli salads, about half purchase prepared meats, and one-third buy entrées or side dishes in the deli department, according to data from market research firm Circana (formerly IRI and NPD Group) and the International Dairy Deli Bakery As…

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About the Author

A. Elizabeth Sloan, PhD, a member of IFT and contributing editor of Food Technology, is president, Sloan Trends Inc., Escondido, Calif. ([email protected])

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