Value-added processing, unique culinary enhancements, cross-category product pairings, and promises of better everyday and planetary health drove sales in the $73.5 billion dairy sector for the 52-week period ending July 2, 2023, Circana reports. Dollar sales in multi-outlet retailers were up 15.1%, while unit sales dropped by 2.3%.

At $17.0 billion, milk was the largest dairy category, followed by natural cheese ($12.9 billion), and eggs ($10.6 billion), with dollars sales up 5.8%, 8.0%, and 43.…

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About the Author

A. Elizabeth Sloan, PhD, a member of IFT and contributing editor of Food Technology, is president, Sloan Trends Inc., Escondido, Calif. ([email protected]).

E. Liz Sloan