Food Technology Magazine | Innovation
Whipping Up a Bright New Idea
A profile of whipped cream category innovator Whipnotic.
Patented packaging technology allows Whipnotic to swirl fruit flavor with whipped cream, creating a multi-sensory consumption experience. Photo courtesy of Whipnotic
Imagine this: a new, better-for-you product category conceived of by a food scientist. It seems that entrepreneurial ventures often are started by people who suffer from a personal dietary or health challenge, or parents who want healthier foods for their kids, or investment bankers, or even attorneys who sleuth the sector for opportunities to hit it big.
But that’s not the case with Whipnotic, a whipped cream maker that Tracy Luckow and her sister, Lori Gitomer, started in 2019 and that is now …
