Imagine this: a new, better-for-you product category conceived of by a food scientist. It seems that entrepreneurial ventures often are started by people who suffer from a personal dietary or health challenge, or parents who want healthier foods for their kids, or investment bankers, or even attorneys who sleuth the sector for opportunities to hit it big.

But that’s not the case with Whipnotic, a whipped cream maker that Tracy Luckow and her sister, Lori Gitomer, started in 2019 and that is now …

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About the Author

Dale Buss, contributing editor, is an award-winning journalist and book author whose career has included reporting for The Wall Street Journal, where he was nominated for a Pulitzer Prize ([email protected]).