Food Technology Magazine | Market Trends
Aiming to Lure Home Chefs With Seafood Offerings
More seafood is being prepared at home, and savvy marketers and product developers have introduced an array of new products.
StarKist Smart Bowls come in four varieties, each of which contains 180 calories or less. Photo courtesy of StarKist
Despite being hard-hit by economic pressures, the $18.8 billion seafood sector is swimming with opportunities. For example, at-home seafood preparation and consumption has climbed 6% (to 59%) over last year, according to FMI, The Food Industry Association. Adventuresome Gen Zers and millennials comprise over half of frequent seafood eaters, FMI notes in its 2024 Power of Seafood report.
Frozen remains the largest retail seafood category with sales of $6.7 billion for the year ended Dec. 31, 2023,…
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